[sudo-discuss] Making Club Maté at Sudo Room for Sudo-Profit: A Business Plan

Tue Apr 9 14:21:18 PDT 2013

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I love this idea, though the business end may be a little tough.

FWIW I am not a Sudo Roomer, just a fan -- but am an experienced
homebrewer and beverage maker and would happily coach/offer assistance
to anyone undertaking this. Feel free to email me directly!

Some bullet points:

* Selling beverages in America is a PITA. I believe you need to use
certified food prep space, etc. Giving away beverages and accepting
donations however is not technically selling anything. ;-)

* Used soda kegs are a great food safe stainless steel option for
brewing things and dispensing them:
https://en.wikipedia.org/wiki/Cornelius_kegs

* If using such kegs a CO2 tank/regulator is indicated. Worth the $100
investment as you can now carbonate anything (SudoSeltzer, SudoSoda,
whatever) at a fraction of the cost of a soda stream, plus can store
stuff in sterile CO2 instead of that lousy air stuff.

* Flip top ("Grolsch") bottles are awesome for small scale production.

* Consider lacto-fermenting for carbonation to add probiotic magic to
the clubby awesomeness:
http://www.westonaprice.org/food-features/lacto-fermented-soft-drinks

* Regardless refrigeration is helpful. You will never get truly sterile,
just sanitary, storage and anything with lots of sugar will ferment. It
is what nature does with sugar. Then you get sulfur-y, boozy mate...

Hope this gets some traction!

Best,

JSS

Max Klein:
>
> Club Mate[1] is a carbonated tea drink which is hugely popular amongst
European Hackers. I thought about importing it, but that would imply
$3/bottle[2], which would leave us with slim profit margins. Let's try
and make 10% of sudoroom's budget through profits.
>
> I am committing up to $300 in funding to this, in an attempt to make
100 bottles as a proof of concept. I need your assistance on any of the
following sub-points. Accept to do the following or provide input on the
wiki[3] and I'll write you a cheque as needed:
>
> ==Business Plan==
>
> Initial Funding: up to $300
> Target Sales: $200 - $300
>
>  1. Make it.
>      1. Buy sufficient raw mate
>          1. for 50L ~ 100 bottles
>              1. Assuming 500ml bottles
>              2. We could also use 333ml bottles
>      2. Brew it
>          1. Will we need a vat?
>              1. Do we have a vat?
>              2. Can a metal worker at sudo make us a vat
>      3. Spice it if necessary
>          1. Following this guide[4] maybe
>          2. Or allow adventurous sudoer to blaze trail
>      4. Carbonate it
>          1. Bobby, David Wild's roommate does this
>              1. Ask him nicely
>              2. Pay him
>          2. Buy a soda-stream
>      5. Transport it too bottler
>  2. Bottle It.
>      1. Use as many recycled bottles as possible
>          1. Put call out for more bottles
>              1. Pay a homeless person worst comes to worse
>      2. Use the sudo capping machine
>          1. I believe its in the closet
>      3. Labelling
>         1.
>
>          2. Rock paper scissors can do this
>      4. Transport it to storage
>  3. Store it
>      1. We might be able to use the sudo closet
>          1. Does it require refrigerated storage?
>          2. Do we have a refrigerator
>              1. Find one or many on CL Free
>  4. Sell it.
>      1. Target price $2-3/bottle depending on investment figures
>      2. Always at sudo, but also at specialized events
>      3. At Oakland Nights live
>      4. At an events night fundraiser
>          1. Sober
>              1. Games tournament
>              2. Debate
>              3. Hackathon
>          2. Mix it with alcohol
>              1. At a sudorave.
>              2. One of the planned Movie Nights
>      5. At art murmur.
>          1. Have this ready by May 3rd.
>
>
> If there are there any other members from other Hackerspace that you
think would be useful, please forward this email.
>
> Cheers Max
>
> [1] http://en.wikipedia.org/wiki/Club-Mate
> [2] http://club-mate.us/
> [3] https://sudoroom.org/wiki/page/Sudomate
> [4] http://blog.makezine.com/2010/08/12/how-to-homebrew-club-mate/
>
>
> _______________________________________________
> sudo-discuss mailing list
> sudo-discuss at lists.sudoroom.org
> http://lists.sudoroom.org/listinfo/sudo-discuss
>
> --
>
> **********************************
> jonah silas sheridan
> phone:415-935-1277
> email:freedom at jonahsilas.net
> **********************************
>
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