[sudo-discuss] Making Club Maté at Sudo Room for Sudo-Profit: A Business Plan

Naomi Most pnaomi at gmail.com
Mon Apr 8 12:13:31 PDT 2013


Funny, I was just reminiscing about Club Mate yesterday.  Club Mate:
"You'll get used to it!"

I like it. And miloh's batch was pretty darn good.


On Monday, April 8, 2013, rachel lyra hospodar wrote:

> I am cc'ing miloh, who I know from noisebridge & who has extensive
> relevant experience, in case he has time to advise or jump in :)
>
> mediumreality.com
> On Apr 7, 2013 9:53 PM, "Max Klein" <isalix at gmail.com <javascript:_e({},
> 'cvml', 'isalix at gmail.com');>> wrote:
>
>>
>> Club Mate[1] is a carbonated tea drink which is hugely popular amongst
>> European Hackers. I thought about importing it, but that would imply
>> $3/bottle[2], which would leave us with slim profit margins. Let's try and
>> make 10% of sudoroom's budget through profits.
>>
>> I am committing up to $300 in funding to this, in an attempt to make 100
>> bottles as a proof of concept. I need your assistance on any of the
>> following sub-points. Accept to do the following or provide input on the
>> wiki[3] and I'll write you a cheque as needed:
>>
>> ==Business Plan==
>>
>> Initial Funding: up to $300
>> Target Sales: $200 - $300
>>
>>    1. Make it.
>>       1. Buy sufficient raw mate
>>       1. for 50L ~ 100 bottles
>>             1. Assuming 500ml bottles
>>             2. We could also use 333ml bottles
>>             2. Brew it
>>          1. Will we need a vat?
>>             1. Do we have a vat?
>>             2. Can a metal worker at sudo make us a vat
>>             3. Spice it if necessary
>>          1. Following this guide[4] maybe
>>          2. Or allow adventurous sudoer to blaze trail
>>          4. Carbonate it
>>          1. Bobby, David Wild's roommate does this
>>             1. Ask him nicely
>>             2. Pay him
>>          2. Buy a soda-stream
>>          5. Transport it too bottler
>>       2. Bottle It.
>>       1. Use as many recycled bottles as possible
>>          1. Put call out for more bottles
>>             1. Pay a homeless person worst comes to worse
>>          2. Use the sudo capping machine
>>          1. I believe its in the closet
>>       3. Labelling
>>          1.
>>          2. Rock paper scissors can do this
>>       4. Transport it to storage
>>       3. Store it
>>       1. We might be able to use the sudo closet
>>          1. Does it require refrigerated storage?
>>          2. Do we have a refrigerator
>>             1. Find one or many on CL Free
>>             4. Sell it.
>>       1. Target price $2-3/bottle depending on investment figures
>>       2. Always at sudo, but also at specialized events
>>       3. At Oakland Nights live
>>       4. At an events night fundraiser
>>          1. Sober
>>             1. Games tournament
>>             2. Debate
>>             3. Hackathon
>>          2. Mix it with alcohol
>>             1. At a sudorave.
>>             2. One of the planned Movie Nights
>>             5. At art murmur.
>>          1. Have this ready by May 3rd.
>>
>>
>> If there are there any other members from other Hackerspace that you
>> think would be useful, please forward this email.
>>
>> Cheers Max
>>
>> [1] http://en.wikipedia.org/wiki/Club-Mate
>> [2] http://club-mate.us/
>> [3] https://sudoroom.org/wiki/page/Sudomate
>> [4] http://blog.makezine.com/2010/08/12/how-to-homebrew-club-mate/
>>
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>>
>>

-- 
Naomi Theora Most
naomi at nthmost.com
+1-415-728-7490

skype: nthmost

http://twitter.com/nthmost
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